LATAM Retail (anonymized)Digital Product - Web - Growth2025
E-commerce - LATAM Retail
Catalog, checkout, and acquisition flow restructuring for a regional retailer.
Challenge
The site drove traffic but did not convert: confusing catalog, friction-heavy checkout, and campaigns disconnected from the product.
Approach
Funnel audit, navigation simplification, PDP and checkout redesign, and landing page alignment with search intent.
Result
Clearer purchase flow, less checkout abandonment, and a technical base ready to scale campaigns without rebuilding the site.
Additional case context available on request. Client anonymized until publication permission is confirmed.